We've unlocked the power of data without invading privacy. No PII, no cookies. We prioritize group and cohort targeting, propelling beyond the conventional reliance on individual data and personal information. We eradicated the need for cookies and any handling of personally identifiable information (PII), ensuring unwavering privacy and strict compliance with data protection regulations. Our Geograph, a relevance engine fueled by advanced data analysis, discerns the most optimal clusters of individuals who encapsulate your desired target audiences. Leveraging the power of geographical and temporal information, our technology achieves results without ever encroaching upon sensitive PII. Instead, we match to geographic boundaries such as postcodes and sometimes include a time component too. As an example, using a hotspot algorithm, we determine optimal cohorts for each postcode based on spatial proximity, enabling accurate identification of "High-High" areas crucial for audience targeting, and cannot be calculated accurately without an advanced spacial algorithm.

Delivering A Productized Geograph

A collection of workflows, automations, third-party integrations, and data harmonization that enable planning, activating, and reporting on audiences all without using an email, cookie or device ID. Where instead we anchor our Geograph to the intrinsic benefits of location and time targeting.

No cookies, No PII. We Resimplify Data.

Flexible, Fast Platform that can ingest vast amounts of data and quickly make it available for various use cases including data sets, audience insights, Geo-APIs, planning media, activating media, reporting dashboards, and clean rooms.

Current Partners and Integrations Include: American Community Survey, CDC, Retail Sales and Inventory Levels, Facebook Hidden Interests, Facebook Audiences, Google Popular times, Google Search Trends, POI Data, Voter Registration Data, COVID-19 Vaccination Data, Department of Education, Department of Veteran Affairs, Google, Meta, FB, Instagram, Snapchat, MediaMath, Xandr Curate, Centro Basis, Snowflake, Datorama, Ninjact, Tapcliks, Eyeota, Peer39, Ad Lib and more to be announced soon.

Delivering a Productized Geograph

The Geograph approach - Geography is the science of integration and a way of thinking — with the map itself as the foundation. The location creates the essential context.

Key capabilities:

Geograph-oriented media planning and buying: a way to plan, activate, and report on media using geography and time.
Provides a very intuitive visual interface for non-technical people to accomplish the former which is especially powerful in fine-tuning scenarios around creating cohorts.
A cloud-based system that harmonies and ingests vast amounts of data from almost any data source
- For example, onboard geo data in H3 or other configurations from Bigquery, AWS, Snowflake, and more.
Access to a portal for media planning and reporting
Managed Service
- Customer support
- Access the self-service portals
The platform automatically configures the Geograph output to fit media activation platform requirements. API connects to major media buying tools like Facebook, Google, TTD, Xandr, and more so that you can easily go from planning to activating data with the Geograph.
Create custom segments/audiences by combining different data assets or quickly ingest other data for specific clients/campaigns.
Creates visualizations out of the different data sets
Dashboards and insight reports
- Run insights reports and create visualizations on media metrics and other 1st party data assets like Ecommerce Sales or retail store addresses
- Push into any existing reporting infrastructure including: Datorama, Data Studio, Tableau, PowerBI

Geograph Architecture

Sample USA Cohorts CLICK HERE FOR DEMO